Overcoming a ‘star culture’ in funds management
Christine St Anne  |  03/10/2012Text size  Decrease  Increase  |  

Christine St Anne: Key person risk is one of the key issues in investment management. To give us an idea about what this risk means for investors, I'm joined by Morningstar's Darren Cunneen.

Darren, welcome.

Darren Cunneen: Thank you, Christine.

St Anne: Darren, what exactly does key person risk mean?

Cunneen: Sure Christine. Key person risk stems from an over-reliance on key personnel for the idea generation, stock selection or portfolio construction. These key persons, they become integral to the fund process and they almost become part of the fund's brand and consequently the success of these funds becomes dependent on these star players.

St Anne: So, is this risk more prevalent in boutiques or the larger institutions?

Cunneen: Well it can be present in both, but it can just manifest itself in different forms. Within institutions, institutions are more process driven. They impose more systematic methods and philosophies on fund managers. They have deeper resource pools. They have say, embedded infrastructures, which kind of reduces the reliance on key personnel. It has more safety nets. Whereas boutiques are more flexible, they provide fund managers with the autonomy to flourish and then this again creates a dependence on key personnel.

St Anne: Darren, you mentioned star players, can you give us some examples?

Cunneen: Sure Christine. I can give an example of two high profile star players; one from the institutional side and one from the boutique side. In 2011, John Sevior departed from Perpetual. Sevior has spent 17 years at Perpetual, which shows you can never really predict whether if a manager is going to leave or not. As a result of Sevior's departure the shop suffered significant outflows over the year.

So, on the boutique side, we had the demise of 452 Capital. It's a quite well known story, whereby Peter Morgan's health scare caused significant outflows and the shop ultimately folded.

St Anne: Darren, finally, what can investors do to mitigate this risk?

Cunneen: Okay. Well, key person risk can be managed at the fund manager level. For example, fund managers can provide their fund managers with equity. This creates a personal and financial tie with the fund manager. It can also be managed at the fund level.

Investors can diversify across more than one fund for their sector. This diversifies out key person risk.

St Anne: Darren, thanks so much for your insights today.

Cunneen: Thank you, Christine.

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