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Kogan.com Announces Media Release ACCC Kogan.com Proceedings

23 May 2019  |  12:42:00  |  Associate analysts  |  Increase  |  Decrease  |  

Original announcement: Media Release ACCC Kogan.com Proceedings

Kogan.com advised that the ACCC has commenced proceedings against Kogan Australia Pty (Kogan.com), alleging that Kogan.com engaged in misleading conduct in respect of a promotion conducted for four days in June last year. At the outset, the Company cleared that it denies the allegations and will defend the proceedings. The proceedings commenced by the ACCC ignore critical facts and matters which are in Kogan.com's view highly relevant in assessing the overall impression of the promotion by consumers who are intimately familiar with online retailing and how a discount code functions. The Company's marketing collateral in connection with the promotion was carefully considered and was drafted specifically to avoid the type of confusion alleged by the ACCC.

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