AppLovin Corp
Company Profile
Business description
AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin’s revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin’s primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
Contact
1100 Page Mill Road
Palo AltoCA94304
USAT: +1 800 839-9646
Sector
Communication Services
Stock type
Sensitive
Industry
Advertising Agencies
Fiscal Year End
31 December 2025
Employees
1,563
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