Lexer Fund BSP8729AU Strategy
With 28 blue chip clients in Australia and the United States, Lexer is a Software as a Service (‘SaaS’) marketing technology (‘MarTech’) company which offers an enterprise grade platform that allows businesses to unify private, public and third party data sources to create powerful customer identities. The Company offers services including content discovery and loading, the creation of customer identities and ‘tribes’ (customer segments), as well as customer engagement and data visualisation tools.
The investment objective & strategy is a summary of the investment's principal strategy as written in the prospectus. This information is pulled from the most recent product disclosure document.
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