Premier Investments Ltd

PMV

Company Profile

  • Business description

    Premier Investments operates six specialty retail fashion chains in Australia and New Zealand. Its most prolific fashion brand is Peter Alexander, which started expanding internationally. Premier owns and operates the unique Smiggle brand, retailing children’s stationery in Australia and overseas markets. Premier is a significant shareholder in Australia-listed companies narrow-moat Breville Group and no-moat Myer. Premier is likely to materially restructure within the next 12 months. A strategic review is assessing a potential merger of its five core apparel brands with department store Myer.

  • Contact

    417 St Kilda Road
    Level 7
    MelbourneVIC3004
    AUS

    T: +61 396506500

    https://www.premierinvestments.com.au

  • Sector

    Consumer Cyclical

    Stock type

    Cyclical

  • Industry

    Apparel Retail

    Fiscal Year End

    31 July 2025

    Employees

    9,000

Premier Investments Ltd News & Analysis

video

Our view of Myer potential deal for Premier's Apparel Brands

Morningstar Analyst Lochlan Halloway discusses the bid. 
stocks

Surge in ASX share may be overblown

After an acquisition bid for Premier’s Apparel Brands business Myer shares soared but the combination may exacerbate existing risk to the business.  
stocks

3 ASX shares to avoid

These shares have surged in price in the last year but are significantly overvalued according to our analysts. 

Morningstar Investment Ideas

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