Premier Investments Ltd
PMV
Company Profile
Business description
Premier Investments owns two global retail brands. While Smiggle has been operating outside of its core Australian and New Zealand markets for many years, the more prolific fashion brand Peter Alexander only recently entered the United Kingdom. The unique Smiggle brand retails children’s stationery in Australia and overseas markets. Premier materially restructured in 2025, merging its five core apparel brands with department store Myer. It distributed its Myer equity stake to its shareholders with an in-specie capital reduction and dividend.Premier is also a significant shareholder in Australia-listed Breville Group.
Contact
417 St Kilda Road
Level 7
MelbourneVIC3004
AUST: +61 396506500
Sector
Consumer Cyclical
Stock type
Cyclical
Industry
Apparel Retail
Fiscal Year End
31 July 2026
Employees
5,000
Premier Investments Ltd News & Analysis
stocks
An impending merger just raised our fair value for this ASX retail giant
The deal is set to deliver enhanced scale, cost savings and new synergies.
stocks
Our view of Myer potential deal for Premier's Apparel Brands
Morningstar Analyst Lochlan Halloway discusses the bid.
stocks
Surge in ASX share may be overblown
After an acquisition bid for Premier’s Apparel Brands business Myer shares soared but the combination may exacerbate existing risk to the business.
Morningstar Investment Ideas
Markets
Index | Last price | Change | % Change |
|---|---|---|---|
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| CAC 40 | 8,121.07 | 79.81 | -0.97% |
| DAX 40 | 23,958.30 | 160.59 | -0.67% |
| Dow JONES (US) | 47,418.01 | 104.11 | -0.22% |
| FTSE 100 | 9,717.25 | 42.81 | -0.44% |
| HKSE | 25,906.65 | 376.04 | -1.43% |
| NASDAQ | 23,651.56 | 70.42 | 0.30% |
| Nikkei 225 | 52,411.34 | 1,085.73 | 2.12% |
| NZX 50 Index | 13,548.32 | 89.03 | 0.66% |
| S&P 500 | 6,821.54 | 0.80 | -0.01% |
| S&P/ASX 200 | 8,881.90 | 31.30 | -0.35% |
| SSE Composite Index | 3,954.79 | 32.11 | -0.81% |