Monster Beverage Corp

Company Profile

• Business description

  Monster Beverage is a leader in the energy drink category within the nonalcoholic ready-to-drink beverage market, generating two-thirds of revenue in the US and Canada. The well-known Monster trademark includes brands such as Monster Energy, Monster Ultra, Java Monster, and Juice Monster. The firm also owns other energy drink brands, such as Reign, NOS, Burn, Bang, and Mother, and brews and distributes beers and flavored malt beverages following the acquisition of a craft brewer in 2022. Monster controls branding and innovation but outsources beverage manufacturing and packaging to co-packers and finished goods distribution to bottlers in the global Coca-Cola system (pursuant to a 20-year agreement inked in 2015). Coke is the largest shareholder of Monster, owning a 20% stake.

• Contact

  1 Monster Way
  CoronaCA92879
  USA

  T: +1 951 739-6200

  https://www.monsterbevcorp.com

• Sector

  Consumer Defensive

  Stock type

  Defensive

• Industry

  Beverages - Non-Alcoholic

  Fiscal Year End

  31 December 2026

  Employees

  6,891