Puma SE

1PUM

Company Profile

  • Business description

    Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (56% of 2025 sales) is its largest category, followed by apparel (32%) and accessories (12%). Puma also licenses its name for fragrances, eyewear, and watches. Most of its sales are through wholesale partners (68% of 2025 sales), with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (43% of 2025 sales), the Americas (35%), and Asia-Pacific (22%). China-based competitor Anta is in the process of acquiring 29% of Puma’s outstanding shares.

  • Contact

    Puma Way 1
    HerzogenaurachBY91074
    DEU

    T: +49 9132810

    https://www.puma.com

  • Sector

    Consumer Cyclical

    Stock type

    Cyclical

  • Industry

    Footwear & Accessories

    Fiscal Year End

    31 December 2026

    Employees

    17,182

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