Puma SE

1PUM

Company Profile

  • Business description

    Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (53% of 2024 sales) is its largest category, followed by apparel (32%) and accessories (14%). Puma also licenses its name for fragrances, eyewear, and watches. Most (73% in 2024) of its sales are through wholesale partners, with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (39% of 2024 sales), the Americas (40%), and Asia-Pacific (21%).

  • Contact

    Puma Way 1
    HerzogenaurachBY91074
    DEU

    T: +49 9132810

    https://www.puma.com

  • Sector

    Consumer Cyclical

    Stock type

    Cyclical

  • Industry

    Footwear & Accessories

    Fiscal Year End

    31 December 2025

    Employees

    18,296

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