The RealReal Inc

REAL

Company Profile

  • Business description

    The RealReal is the largest pure-play luxury resale platform in the US, generating $1.8 billion in 2024 gross merchandise volume and addressing a niche (personal luxury resale) that had previously been serviced by inefficient upscale boutiques and local pawn shops. The company generates revenue via consignment and first-party sales on its online marketplace, and through a small volume of direct sales. With a hands-on approach that actively sources inventory and authenticates every item on its platform, The RealReal is able to justify much higher take rates than peers, working out to roughly 36% of net merchandise value in 2024, which excludes returns, cancellations, and first-party sales.

  • Contact

    55 Francisco Street
    Suite 150
    San FranciscoCA94133
    USA

    T: +1 855 435-5893

    https://www.therealreal.com

  • Sector

    Consumer Cyclical

    Stock type

    Cyclical

  • Industry

    Luxury Goods

    Fiscal Year End

    31 December 2025

    Employees

    3,011

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