Sanrio Co Ltd

Company Profile

• Business description

  Sanrio is a Japanese company best known for creating cute, character-driven brands, most famously Hello Kitty. Founded in 1960 by Shintaro Tsuji, Sanrio specializes in designing and licensing characters that appeal to a wide audience, especially children and young adults. Its portfolio includes beloved characters like My Melody, Cinnamoroll, Kuromi, and Pompompurin. Beyond merchandise, Sanrio's influence extends to animation, fashion, theme parks, and global pop culture, embodying the concept of kawaii (cuteness) as a cultural phenomenon.

• Contact

  1-11-1 Osaki
  Shinagawa-ku
  Tokyo141-8603
  JPN

  T: +81 337798111

  https://www.sanrio.co.jp

• Sector

  Consumer Cyclical

  Stock type

  Cyclical

• Industry

  Specialty Retail

  Fiscal Year End

  31 March 2027

  Employees

  4,025