Puma SE

Company Profile

• Business description

  Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (56% of 2025 sales) is its largest category, followed by apparel (32%) and accessories (12%). Puma also licenses its name for fragrances, eyewear, and watches. Most of its sales are through wholesale partners (68% of 2025 sales), with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (43% of 2025 sales), the Americas (35%), and Asia-Pacific (22%). China-based competitor Anta is in the process of acquiring 29% of Puma’s outstanding shares.

• Contact

  Puma Way 1
  HerzogenaurachBY91074
  DEU

  T: +49 9132810

  https://www.puma.com

• Sector

  Consumer Cyclical

  Stock type

  Cyclical

• Industry

  Footwear & Accessories

  Fiscal Year End

  31 December 2026

  Employees

  18,488