Puma SE

PUM

Company Profile

  • Business description

    Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (53% of 2024 sales) is its largest category, followed by apparel (32%) and accessories (14%). Puma also licenses its name for fragrances, eyewear, and watches. Most (73% in 2024) of its sales are through wholesale partners, with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (39% of 2024 sales), the Americas (40%), and Asia-Pacific (21%).

  • Contact

    Puma Way 1
    HerzogenaurachBY91074
    DEU

    T: +49 9132810

    https://www.puma.com

  • Sector

    Consumer Cyclical

    Stock type

    Cyclical

  • Industry

    Footwear & Accessories

    Fiscal Year End

    31 December 2025

    Employees

    22,500

Stocks News & Analysis

stocks

Another incredible quarter from Microsoft

We were wrong when we thought last quarter would be hard to top.
stocks

10 best US dividend aristocrats to buy now—including a surprise outperformer

These undervalued stocks with wide and narrow moats have increased their dividends for 25 consecutive years or more.
stocks

Leading ASX players in this field look materially overvalued

We raise our Fair Value estimates but still think that current share prices rely on overly optimistic expectations.

Morningstar Investment Ideas

Markets

Index
Last price
Change
% Change
All Ordinaries8,999.0016.40-0.18%
CAC 407,771.9789.99-1.14%
DAX 4024,065.47196.75-0.81%
Dow JONES (US)44,130.98330.30-0.74%
FTSE 1009,132.814.13-0.05%
HKSE24,773.33403.60-1.60%
NASDAQ21,122.457.23-0.03%
Nikkei 22541,069.82415.121.02%
NZX 50 Index12,823.7432.23-0.25%
S&P 5006,339.3923.51-0.37%
S&P/ASX 2008,742.8013.60-0.16%
SSE Composite Index3,573.2142.51-1.18%

Market Movers