Accor SA

AC

Company Profile

  • Business description

    Accor operates 850,285 rooms across 48 brands, addressing the economy through luxury segments as of December 2024. Ibis (economy scale) is the largest brand (18% of total rooms at the end of 2024), followed by midscale brands Mercure (16%) and Novotel (13%). FRHI offers additional luxury and North American exposure. After the sale of the majority of HotelInvest (owned assets) in 2018-19, the majority of total EBITDA comes from asset-light managed and franchised hotels. Europe and North Africa represent 42% of rooms, Asia-Pacific 35%, the Americas 12%, and India, Middle East, and Africa 11%. Premium, midscale, and economy are 84% of total rooms, while luxury and lifestyle are the remaining 16%.

  • Contact

    82, Rue Henri Farman
    Tour Sequana, Issy-les-Moulineaux
    Paris92130
    FRA

    T: +33 145388600

    https://group.accor.com

  • Sector

    Consumer Cyclical

    Stock type

    Cyclical

  • Industry

    Lodging

    Fiscal Year End

    31 December 2025

    Employees

    249,091

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Wildly overvalued ASX stock is skating on thin ice

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