As investors we hear about returns all the time. We compare the returns of different investments. We hear about historical returns. We imagine what it would be like if we had the foresight to have purchased a 100 bagger.

In all this talk about returns we lose sight of what matters the most. Those are the returns we actually achieve. How much our own portfolio grows. There are lots of factors that impact our personal returns. Our own bad behaviour, taxes and fees to name just a few factors.

We recorded this episode because we believe that the secret to investing success isn’t always about finding the best investment. It is minimising the factors that reduce how much our portfolio grows. We go through some of these factors in this episode and in this article that Shani wrote.