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Company Profile

  • Business description

    Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, and has yet to restore (at 38% in 2023). In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.

  • Contact

    3700 West Juneau Avenue
    Milwaukee WI 53208
    USA

    T: +1 414 342-4680

    E: shannon.burns@Harley-Davidson.com

    https://www.harley-davidson.com

  • Sector

    Consumer Cyclical

    Stock type

    Cyclical

  • Industry

    Recreational Vehicles

    Fiscal Year End

    31 December 2024

    Employees

    6,400

Harley-Davidson Inc News & Analysis

video

Harley Davidson too slow at winning new customers

Morningstar has slashed its fair value estimate for Harley Davidson, as the iconic motorcycle manufacturer's core customer base declines faster than it can target new buyers.

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