BRISBANE - [AAP] Australia's 79-year-old luxury handbag retailer Oroton has collapsed into voluntary administration after failing to find a buyer.

The company says it was unable to find a viable option for recapitalising or selling the business following a seven-month strategic review.

Interim chief executive Ross Lane said there was no other solution that could achieve a better outcome than voluntary administration.

"The board is disappointed that it has had to take this step after running such a comprehensive process," he said in a statement to the ASX.

"However, having carefully considered the options available to the company at the conclusion of its strategic review, it is apparent that voluntary administration is necessary to protect the Oroton business and the future of this iconic Australian brand."

Administrator Vaughan Strawbridge from Deloitte Restructuring Services said the business will continue to operate as he seeks a recapitalisation and sale of the brand.

Oroton sank to a $14.3 million full-year loss in the year to July 29, compared to a $3.4 million profit the previous year.

The group's shares have been suspended.

© [2017] Australian Associated Press Pty Limited (AAP) or its Licensors. This is the Morningstar service with content provided by AAP where indicated. AAP reserves all rights, including copyright, in services provided by it. The information in the service is for personal use only, does not constitute financial product advice (whether general or personal) and may not be re-written, copied, re-sold or re-distributed, framed, linked or otherwise used whether for compensation of any kind or not, without the prior written permission of AAP. You should seek advice from a professional financial adviser before making decision to acquire or dispose of a financial product.

This service is published for general information purposes only without assuming a duty of care. AAP is not in the business of providing financial product advice (whether personal or general advice), and gives no warranty, guarantee or other representation about the accuracy of the information or images contained in this service. AAP is not liable for errors, omissions in, delays or interruptions to or cessation of the services through negligence or otherwise. The globe symbol and "AAP" are registered trademarks.