Key takeaways

  • Software stocks have lagged AI names by a significant margin for most of 2025.
  • Software stocks are significantly undervalued, according to Morningstar analysts, and many have sound fundamentals despite recent declines.
  • Morningstar analyst Dan Romanoff points to ServiceNow as an attractive buy.

Excitement around artificial intelligence has propelled many technology stocks to record heights, except for one notable group: software. In fact, many of the biggest software stocks are posting significant losses for the year. And by Morningstar equity analysts’ metrics, some look like bargains.

Driving the losses is a persistent fear that AI will upend the software industry, either by reducing licensing revenue by making it easier and less labor-intensive to perform tasks without human input or by rendering traditional software applications totally obsolete. “There is a lot of concern,” says Morningstar senior equity research analyst Dan Romanoff. “No one really knows how this is going to play out.”

Combine this with the fact that software firms are generating little revenue from AI, a changing forecast for interest rate cuts, and long-tail slowdowns after the covid-era software boom, and you have a recipe for a “brutal” selloff that has accelerated since July and intensified over this past week as the tech sector fell. A side effect of those losses has been a steep drop in valuations, with major software names like ServiceNow NOW, Salesforce CRM, and Adobe ADBE trading at discounts of 20% or more.

With several quarters of strong earnings in the books, Romanoff says there’s plenty of upside to be found. While a pandemic-driven surge in revenue has faded, software stocks regularly beat the S&P 500 Index in terms of revenue growth. “They offer a lot of attractive elements to me that haven’t really changed all that much,” he says, even amid new advancements in AI.

The software selloff

While tech stocks generally have had a red-hot run, software has struggled. Adobe is down 35% over the past 12 months and down 27% so far in 2025, putting it on track for its worst quarter since the bear market in 2022. Salesforce is down 27% over the past 12 months and is also on track for its worst year since 2022. HubSpot HUBS shares have fallen 45%. Accenture ACN stock is down 30%. Shares of ServiceNow are down 18%.

The exception is Microsoft MSFT, which is up 19% over the past year. The company was an early investor in OpenAI and is benefitting from the lift AI is giving its cloud business, Azure.

The Morningstar Global AI & Big Data Consensus Index—which includes stocks that are widely held by funds and ETFs focused on the AI theme—is up 26.6% over the past year. The Morningstar Software Index has gained just 2.6% over the same period. Both indexes include Microsoft, which has invested heavily in AI, along with other mega-cap tech firms, like Alphabet GOOGL/GOOG and Meta Platforms META.

The Morningstar US Software Application Index—which includes software infrastructure firms as well as Microsoft—is down more than 7% over the past year. Meanwhile, the Morningstar US Market Index has climbed 12.9%.

Romanoff says that under the hood, many software stocks have solid fundamentals and are attractive for investors. That’s true even as the AI craze muddies the outlook. “It’s almost like the inverse of the internet bubble circa 2000, when everything was sort of going through the roof for no real reason,” he says. “Now, software is falling through the floor.”

Why are software stocks falling?

One of the immediate concerns for investors when it comes to AI and software is how the new technology will affect the traditional seat-based pricing model that many software-as-a-service companies use. Customers typically pay per license, per month for access to the application. If AI leads to efficiency gains for a business, that business might need fewer seats. “If there are fewer seats being licensed, your revenue as a software company is lower,” Romanoff explains. Another concern is more existential: If AI can make a business more efficient, maybe it could replace the need for a software application altogether.

And even as investment and revenue figures on the order of hundreds of billions of dollars are swirling around AI firms like Nvidia NVDA and OpenAI, Romanoff says that software companies’ monetization of AI is “generally uninspiring” so far. Among the companies he covers, excluding Microsoft and Amazon AMZN, he estimates that just 1% of revenues are derived from AI. “If everyone’s building out these giant data centers and everyone’s announcing these $100 billion deals but software companies are eking tiny incremental revenue streams from AI, that’s not good for software in general,” he says. On the flip side, those paltry revenue figures may also be a sign that a wholesale takeover of the industry by AI isn’t yet happening.

There are also broader macroeconomic forces weighing on software stocks. Romanoff cites investor expectations for faster and larger interest rate cuts than the Federal Reserve has delivered. Software firms tend to be high-growth companies, with much of their cash flows expected in future years.

Finally, there has been a slowdown in software revenues in the aftermath of an enormous surge during the covid-19 pandemic. Investors searching for that explosive growth can now find it elsewhere in the market. “That has weighed on software stocks,” says Romanoff.

Software stocks post strong earnings, good guidance

Even as those fears persist, software firms have shown strong revenue growth and encouraging guidance over the last few quarters. “Results are generally good across the board,” Romanoff says. “Lots of beats, lots of guidance above expectations.” But though “things are going pretty well from a fundamental perspective,” share prices haven’t rebounded.

For instance, Adobe’s third-quarter results exceeded analyst expectations for revenue growth, operating margins, and guidance. The company also reported growing momentum for its suite of AI solutions. Even so, the firm’s stock has continued to plummet.

Software stocks look deeply undervalued

As software stock prices have slid, so too have their valuations. As of Nov. 17, the Software Index carried a price/fair value ratio of 0.89, meaning the average stock was trading at an 11% discount to its fair value estimate. At the beginning of the year, the index was trading at a premium of as much as 5%. The Morningstar US Market Index is trading at a discount of 6%.

Some firms carry even deeper discounts. Adobe stock is roughly 40% undervalued, as are shares of HubSpot. Salesforce shares are trading 28% below their fair value estimate. ServiceNow stock is 23% undervalued. Overall, Romanoff estimates the median stock he covers is undervalued by about 30%. “That is pretty extreme.”

Are software stocks good buys?

With sticky revenues, high switching costs, and high free cash flow margins, Romanoff says that “software is very attractive.” He particularly likes SaaS platform ServiceNow, thanks to its high revenue growth compared with competitors. The stock is trading in 4-star territory and has a wide economic moat.

And then there’s Microsoft, which has a robust software sales arm and is part of a small cohort of AI “hyperscalers.” Romanoff says the stock, which he considers undervalued even accounting for its 20% rally this year, is well-positioned to benefit from AI over the long term.

Get Morningstar insights in your inbox